By Alex Popa
Bency Laurent is more than just a designer—she’s a visionary entrepreneur determined to make a lasting impact in the global fashion industry. As the founder and CEO of ZulieSwim, a swimwear brand dedicated to inclusivity, sustainability, and style, Laurent has seamlessly blended her passion for fashion with her expertise in social sciences and nursing.
From her early days as a model to her current role as a business leader, her journey is one of resilience, innovation, and empowerment.
Personal Life and Educational Background
Born and raised in Cap-Haïtien, Haiti, Bency Laurent’s story is one of determination and bold aspirations. She moved to the United States 15 years ago in pursuit of greater opportunities, and her academic path reflects her multidimensional interests. Holding degrees in social science and nursing, Laurent has developed a strong foundation that combines analytical thinking, human behavior insights, and healthcare expertise.
Her journey into the fashion industry wasn’t accidental. As a former model, she spent countless hours in swimwear but often struggled to find pieces that made her feel both confident and comfortable. Witnessing other women experience similar challenges, she identified a gap in the market—one that needed to be filled with stylish, well-fitting, and high-quality swimwear.
This realization became the catalyst for launching ZulieSwim in 2018. Though the brand initially took a hiatus, Laurent relaunched it with renewed vigor, ensuring that every piece in her collection empowers individuals of all body types.
Why ZulieSwim Swimwear Is Unique
ZulieSwim isn’t just another swimwear brand; it’s a movement toward body positivity, sustainability, and innovative design. Laurent’s mission is to provide men and women with high-quality, fashion-forward swimwear that enhances confidence without sacrificing comfort. The brand’s commitment to inclusivity ensures that every design caters to different body types, making it easier for individuals to find pieces that make them feel beautiful and secure.
One of the defining features of ZulieSwim is its dedication to sustainability. The fashion industry is undergoing a shift toward more ethical practices, and Laurent is at the forefront of this change. From responsibly sourcing materials to prioritizing ethical production practices, ZulieSwim ensures that customers can enjoy their swimwear while making an environmentally conscious choice.
In 2024, the brand expanded its offerings with ZulieMen, resort wear, and accessories—broadening its reach and catering to a diverse clientele. By collaborating with influencers and content creators who align with the brand’s values, ZulieSwim has gained increased visibility, solidifying its reputation in the competitive swimwear industry.
What to Expect in 2025 and Beyond
Bency Laurent is not one to rest on her achievements. Looking ahead to 2025, she envisions ZulieSwim reaching a global audience while maintaining its core values of sustainability and inclusivity. The brand plans to introduce new collections, expand its international market presence, and form collaborations with like-minded brands.
Another key lesson Laurent learned in 2024 is the power of storytelling in brand marketing. Customers don’t just buy products; they connect with a brand’s mission and story. Moving forward, ZulieSwim will focus on sharing its journey more authentically, ensuring that its messaging resonates with its audience on a deeper level.
Finding the Balance Between Personal and Professional Life
Being an entrepreneur comes with its fair share of challenges, particularly when it comes to work-life balance. For Laurent, finding equilibrium between her personal and professional life has been a continuous learning experience. She understands the importance of setting boundaries and prioritizing self-care to avoid burnout.
Her approach includes scheduling downtime with the same discipline as business meetings, ensuring that she has time to recharge. Traveling, fitness, and spending time at the beach are some of her favorite ways to unwind. Additionally, she enjoys reading about entrepreneurship and personal growth, always seeking ways to enhance her skills and mindset.
Word of Advice to Young Entrepreneurs
As someone who has navigated the complexities of building a brand from the ground up, Bency Laurent has valuable insights for aspiring entrepreneurs. She believes that success in business requires a blend of passion, resilience, and strategic thinking. Her top three skills for entrepreneurial success include
- Problem-Solving and Innovation – The ability to identify challenges and create solutions is crucial for any entrepreneur. Whether it’s designing better products or adapting to market changes, innovation is key to staying ahead.
- Risk Management—Every business venture involves risks, but successful entrepreneurs know how to assess and manage them wisely. Taking calculated risks while being prepared for challenges is essential.
- Time Management and Prioritization – Running a business means juggling multiple responsibilities. Learning how to prioritize tasks, delegate, and stay focused is critical to long-term success.
Laurent also emphasizes the importance of community engagement. ZulieSwim actively connects with the Haitian community, using social media, local events, and collaborations with Haitian businesses to strengthen its presence.
Bency Laurent’s journey from a model struggling to find the right swimwear to the CEO of a globally minded brand is an inspiring testament to passion and perseverance. Through ZulieSwim, she is redefining industry standards, promoting sustainability, and championing body diversity.
